Most people who read blogs do not waste their precious time “Reading” blogs. They do something the industry calls, “Skim Reading.”
“Skim Reading” means exactly what it sounds like it says — the skim readers glance as fast as their eyeballs can move over the first few lines of a blog post or over each paragraph — at lightning speed — breathing in the words as rapidly as possible hoping that something they are looking at sticks in their memory.
That is one of the main reasons that it is a total waste of time for a blogger to wrack his or her brain for material and then take the time to try to organize it in some enticing manner because in the end, the skim readers are going to run over the material as fast as they can with no concern about the amount of time and effort the writer put into it in the first place.
That’s a reason that no blog post should ever exceed 200 words in length. Anything more than that is a total waste of time and effort.